A research and development project for a technology startup planning to launch their first fitness wearable focused on helping men and women acheive their weight loss goals. Initial task was the creation of the brand identity for their first product prototype under the name Onitor Track, and establish the brand online and through social media.
The second part of the project was to design the beta version of the supporting app for the product, which included UX sketches, wireframes, user journeys through to visual design concepts. The role also included packaging design for the product and creative direction for photography.
Digital pitch project for Deutsche Bank. The brief highlighted a problem across the bank, that all their products were completely inconsistent from every aspect, visual and user experience. The solution was to create a design language to unify the look, feel and UX as well as cater for complex platform design (such as FX applications), which held dense content. From a visual design perspective this involved a complete redesign of colour, typography, grids, scales, base units and iconography.
Deutsche Bank Iconography
As part of the visual design project for the Deutsche Bank Design Language, a whole new set of icons were needed to unify the look and purpose of icons across all of Deutsche Bank. This started with using the angle from the Deutsche Bank logo and creating a grid, in which icons were designed. The grid enabled icons to be drawn with angled corners to create a definitive look specific to Deutsche Bank.
As part of the pitch proposal for Deutsche Bank, an identity and website, to house the Deutsche Bank design language concept, was created. The identity idea was based on drawings by Anton Stankowski, who designed the original logo and brand guidelines in 1972. The concept was that the design language was a blue print for the construction of any Deutsche Bank product, and included visual design guidelines as well as UX patterns. The target audience were Visual Designers, UX Designers, Developers and Non Designers, internally at Deutsche Bank and for external collaborators with the bank.